Coca Cola
Nutrasweet: An Artificial Sweetener
Diet sodas (also diet pop, diet, sugar-free, or light soft drinks, refreshments, or carbonated beverages) are sugar-free, artificially sweetened, non-alcoholic carbonated beverages generally marketed towards health-conscious people, diabetics, athletes, and other people who want to lose weight or stay fit.
Different artificial sweeteners are used instead of sugar to give diet soda a sweet taste and some are often used simultaneously. Opinion is mixed as to the taste of these beverages: some think they lack the taste of their sugar-sweetened counterparts, others think the taste is similar. Some also note an unusual non-sugary aftertaste. Some feel the opposite—that diet soda has no aftertaste and that soda sweetened by high fructose corn syrup has a gritty, over-sweet aftertaste.
Aspartame, commonly known by the brand name NutraSweet, is one of the most commonly used artificial sweeteners. It had the commercial disadvantage of being linked in the public mind with cancer, and by the mid-1980s, American manufacturers were switching en masse from saccharin to aspartame. The 1982 introduction of aspartame-sweetened Diet Coke accelerated this trend. Today, at least in the United States, “diet” is nearly synonymous with the use of aspartame in beverages.
The first artificial sweeteners used in diet soda were cyclamates (often synergistically with saccharin). While many say these cyclamate-sweetened sodas had a more pleasant taste than the diet soda that followed them, in 1970 the Food and Drug Administration banned cyclamates in the United States on evidence that they caused cancer in lab rats. Cyclamates are still used in many countries around the world, including for diet soda.
American producers shifted to saccharin, once the cyclamates were banned. Often saccharin alone was criticized for having its bitter aftertaste. Some manufacturers, such as Coca-Cola with Tab, attempted to rectify this by adding a small amount of sugar. In the year 1977, the FDA advocated ban on saccharin, too, stating it a carcinogen, however a moratorium was placed on the ban until studies were conducted. The ban was lifted in 1991, but by that time, virtually all diet soda production had shifted to using aspartame. Perhaps Tab is the most notable holdout, that nevertheless uses some aspartame too in its formula.
Recently two other sweeteners, sucralose (marketed as Splenda) and Acesulfame potassium (“Sunett” or “Ace K” (the K is the chemical symbol for potassium) which is usually used in conjunction with aspartame, sucralose, or saccharin rather than alone) have come into growing use, particularly by smaller beverage producers (e.g. Big Red). Diet Rite is the non-aspartame diet soda brand with the highest sales today; it uses a combination of sucralose and acesulfame potassium.
Advocates say drinks employing these sweeteners have a more natural sugar-like taste than those made just with aspartame and do not have a strong aftertaste. The newer aspartame-free drinks can also be safely consumed by phenylketonurics, because they do not contain phenylalanine. Critics say the taste is not better, merely different, or note that the long-term health risks of all or certain artificial sweeteners is unclear.
The widespread, though not universal, agreement that the newest formulations taste much more “normal” (sugar-like) than the older diet sodas have prompted some producers, such as Jones Soda, to abandon the “diet” label entirely in favor of “sugar-free soda,” implying that the taste is good enough to drink the soda even when not trying to lose weight. (This idea was first floated by Diet Coke in 1984, with the tagline, “Just For the Taste of It.”)
In 2005, the Coca-Cola Company announced it would produce a new formulation of Diet Coke sweetened with sucralose, to be called Diet Coke with Splenda, but it would continue to produce the aspartame version as well. There were also rumors that a sugar-free version of Coca-Cola Classic, also sweetened with sucralose, was being formulated as well. Although it is sweetened by aspartame, this formulation was finally known as Coca-Cola Zero.
Along with possible health concerns of sugar substitutes and caffeine overuse, the effectiveness of diet soda as a weight loss tool should also be considered.
Changing the food energy intake from one food will not necessarily change a person’s overall food energy intake, or cause a person to lose weight. One study at the University of Texas Health Science Center at San Antonio, reported by Sharon Fowler at the ADA annual meeting, actually suggested the opposite, where consumption of diet soda was correlated with weight gain. While Fowler did suggest that the undelivered expected calories from diet soda may stimulate the appetite, the correlation does not prove that consumption of diet soda caused the weight gain. The increasing weight may be the result of the consumption of diet soda. Still ADA has to release an updated policy about diet soda, and may face a conflict of interest in doing that, as they are now in partnership of soda and candy companies.
An independent study by researchers with the Framingham Heart Study in Massachusetts, has turned up results which indicate that the consumption of diet soda correlates with increased metabolic syndrome. Of the 9,000 males and females studied, findings stated that 48% of the subjects were at higher risk for weight gain and elevated blood sugar. The researchers also acknowledged that diet soda drinkers were less likely to consume healthy foods, and that drinking diet soda flavored with artificial sweeteners more than likely increases cravings for sugar flavored sweets.
Individuals who drink excessive amounts of regular soda may experience weight loss if they switch to diet soda.
Animal studies have convincingly proven that artificial sweeteners cause body weight gain. A sweet taste induces an insulin response, which causes blood sugar to be stored in tissues (including fat), but because blood sugar does not increase with artificial sugars, there is hypoglycemia and increased food intake the next time there is a meal. After a while, rats given sweeteners have steadily increased caloric intake, increased body weight, and increased adiposity (fatness). Furthermore, the natural responses to eating sugary foods (eating less at the next meal and using some of the extra calories to warm the body after the sugary meal) Adding saccharin to the food of calves increases their body weight as well.
Coca-Cola Happiness Machine
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